HELPING YOU BRIDGE THE GAP BETWEEN VISION AND EXECUTION.

CONTACT ME

Hi, I'm Anu—former CPO with 20+ years in healthcare tech and services experience, now helping companies navigate their toughest product decisions.In my experience building products from zero-to-one, I've noticed a common pattern: teams often have more good ideas than they can execute well. I work with you to cut through the noise, identify what matters most for your specific situation, and create a clear path forward.

Product strategy for companies ready to move from planning to shipping.

WHAT I DO

Product Strategy That
Actually Ships

Healthcare Tech & Services Focus

STRATEGY
Product Strategy That Actually Ships
Your team has seventeen "high-priority" initiatives and three months of runway. I help you pick the one that turns into revenue, retention, or competitive advantage—and kill the rest without guilt.

Key outcomes:

Healthcare-informed product strategy
Ruthless prioritization framework
Realistic go-to-market approach

Track record: Helped multiple startups focus on initiatives that contributed to key enterprise deals in healthcare.

DEVELOPMENT
Zero-to-One Product Development
I don't just write strategy—I roll up my sleeves and build with you. From concept to first customer feedback, fast enough to learn from it.

What's included:

Collaborative MVP definition
Hands-on product support
Healthcare-focused user research
Structured iteration cycles

Perfect for: Companies with validated problems who want an experienced partner navigating healthcare's complex environment.

INVESTMENT
Investment Partnership
I partner with VC and PE firms for healthcare tech expertise during due diligence and portfolio company support.

For investors:

Market assessment & due diligence
Product strategy evaluation
Portfolio company support

For portfolio companies:

Targeted product initiatives
Strategic growth guidance
Objective outside perspective
HEALTHCARE EXPERTISE

WHY HEALTHCARE TECH
IS DIFFERENT

Twenty years in this space taught me what works (and what definitely doesn't).

Healthcare isn't just regular tech with medical data. The buying cycles are longer, the compliance requirements are stricter, and the users are often overworked professionals who need tools that genuinely make their jobs easier, not harder.

I'VE HELPED TEAMS NAVIGATE:

HIPAA compliance without sacrificing user experience
Complex workflows that span multiple systems and departments
Procurement processes where the buyer, user, and budget owner have different priorities
Integration challenges with legacy systems that seem impossible to change

My sweet spot:

Products that eliminate manual work in healthcare operations—the systems that might not be glamorous but make entire organizations more efficient.

ABOUT

About Me

I'm Anu—former CPO, current product strategist, always learning and building.

The executive experience:

Led product teams as Chief Product Officer, managed roadmaps worth millions in development investment, hired and developed product organizations across the entire growth spectrum—from startup to Fortune 10 environments.

The hands-on reality:

Also spent years as a senior IC, shipping features, talking to users, debugging integrations, and figuring out why systems weren't working as expected.

What this means for you:

I can think at the strategic level (what should we build and why?) and execute at the tactical level (how do we actually build it?). I've sat in board meetings defending product decisions and worked directly with engineers solving technical challenges.

My unfair advantage:

20+ years of pattern recognition in healthcare tech and services space. I've seen which product bets pay off, which partnerships matter, and which "revolutionary" ideas are just expensive ways to solve problems nobody actually has.

LET'S WORK
TOGETHER

Ready to make the decisions that matter?

Perfect conversation starter: "We know there's something important we should be building, but we're not sure what..."

FINE PRINT
I'm not the right fit for everyone.

If you're looking for someone to execute a plan you've already finalized, you probably need a PM rather than a strategist

If you need a full product team, you'll want a different solution

If you're outside healthcare tech or adjacent markets, my specialized experience might not be as valuable

I tend to work well with:
Healthcare tech companies navigating complex product decisions
Investors evaluating healthcare tech opportunities or supporting portfolio companies
Teams that want someone who's experienced both in strategic planning and hands-on execution
Organizations ready to make focused bets rather than trying to build everything at once